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The Health & Fitness Association and Fitness Technology Summit will combine their European conferences for a London event on May 25-26, 2027. The partnership also includes three FTS-curated technology education sessions at The HFA Show in Las Vegas in March 2027; further program details have not been announced.
The Health & Fitness Association (HFA) and the Fitness Technology Summit (FTS) will combine their European conferences in a joint London event on May 25-26, 2027, while also partnering on technology programming at HFA’s Las Vegas trade show. The agreement gives HFA a shared platform for its European industry work and brings FTS’s technology-focused program into two major fitness-industry events.
The London event will be called the Fitness Technology Summit: European Congress in Partnership with HFA. It joins HFA’s European Congress with FTS’s European event, bringing together the association’s focus on advocacy, research and business growth with FTS’s attention to technology, artificial intelligence and data-driven innovation. The organizations say the gathering is intended for fitness operators, technology providers, investors and industry associations.
Planned discussion areas include AI, member engagement and retention, as well as the changing role of fitness in health and wellness. HFA interim president and CEO Greta Wagner said the combined congress would build on the work of both organizations and offer greater value to the industry. That is the association’s stated aim; details such as speakers, attendance targets, ticketing and the full program have not yet been provided.
The partnership also reaches The HFA Show, scheduled for March 10-12, 2027, at Mandalay Bay in Las Vegas. FTS will curate three education sessions on how technology is changing fitness-business operations and the member experience. The source report says the organizations plan to announce further information about both the London event and the sessions in the coming months.
Combining the conferences gives HFA a route to connect its European work with a summit built around technology and executive decision-making. For attendees, the joint format could bring industry policy, business strategy and digital operations into the same program, rather than requiring separate trips to two events. The extent of that benefit will depend on the final schedule and the range of participants, neither of which has been detailed.
The arrangement also links a European gathering with HFA’s Las Vegas trade show. FTS’s three sessions there are a defined part of the partnership, but the announcement does not specify their subjects beyond technology’s effect on operations and member experience. The collaboration therefore represents an event and programming agreement, not a disclosed merger or a broader change in either organization’s structure.
The subject matter reflects practical questions for clubs and suppliers: how to adopt AI, connect business systems and retain members. Those are agenda areas, not promised outcomes. The announcement does not state that the partnership itself will improve retention or produce measurable business gains.
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HFA and FTS Bring Different Strengths
HFA is a fitness-industry trade association whose work includes advocacy, research and support for business growth. The joint event follows its effort to build ties with European operators and associations. Its 2026 European Congress was held in partnership with ukactive, a U.K.-based fitness trade organization. The 2027 plan extends that approach through a partnership with FTS rather than replacing the earlier event with a separately described HFA-only gathering.
FTS is in its 14th year and is described as an invitation-only executive conference for fitness and wellness operators, technology leaders, founders and investors. It is presented by AltaDX, which works in AI and technology for fitness, beauty and wellness. FTS’s European edition is jointly operated by AltaDX and LeisureLabs, a U.K.-based digital transformation agency. Those organizations’ roles help explain the technology focus, but the announcement does not spell out how event governance or invitations will work for the combined congress.
The report also points to findings shared at FTS’s most recent U.S. event, held Oct. 12-14 in National Harbor, Maryland. A survey of 68 fitness operators found that 78% were testing or deploying AI, while 18% had implemented it at scale; 70% identified systems integration as a major challenge. Separately, HFA’s Global Retention Study analyzed more than 12 million membership accounts across 38 countries and reported a median club membership duration of 13 months. These figures describe the studies cited at the event, not results from the new partnership.
“Bringing our European Congress together with the Fitness Technology Summit creates an exciting opportunity to build on what both organizations have established and deliver even greater value to our industry.”
— Greta Wagner, HFA interim president and CEO
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Program and Partnership Details Pending
The announcement confirms the London dates and location and FTS’s role in curating three sessions at The HFA Show. It does not give the London venue, registration information, ticket prices, speakers, session titles or expected attendance. The organizations have said additional details will be released in the coming months.
It is also not yet clear whether the combined congress will retain separate elements from the former European events, how invitations to FTS’s executive conference will apply, or whether the partnership extends beyond the two named events. No financial terms or longer-term commitments were disclosed in the source report.
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Further Event Details to Come
HFA and FTS say they will share more information about the 2027 London congress and the three FTS-curated sessions at The HFA Show in the coming months. The next useful updates for prospective attendees will include the program, speakers, venue and registration arrangements.
The first scheduled event in the partnership is The HFA Show, set for March 10-12, 2027, in Las Vegas. The joint European congress is planned for May 25-26 in London. Until organizers publish more, the confirmed scope remains those dates and the announced programming roles.
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Key Questions
What did HFA and the Fitness Technology Summit announce?
They announced a partnership combining HFA’s European Congress and FTS’s European event into the Fitness Technology Summit: European Congress in Partnership with HFA, alongside FTS-curated education sessions at The HFA Show.
When and where will the joint European congress take place?
It is scheduled for May 25-26, 2027, in London. The source report does not specify the venue.
What will FTS contribute to The HFA Show?
FTS will curate three education sessions about how technology is reshaping fitness-business operations and the member experience. The show is scheduled for March 10-12, 2027, at Mandalay Bay in Las Vegas.
What topics are planned for the London event?
The organizations list AI, member engagement, retention and fitness’s evolving role in health and wellness. Speakers and the detailed schedule have not been announced.
Have registration and ticket details been released?
Not in the source report. HFA and FTS said they would provide further details about the London event and Las Vegas sessions in the coming months.
Source: rss
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