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HomeWell Care Services says it has sold 33 franchise deals so far in 2026, a record for the company, and is on track to finish the year with 40 new owners. CEO Crystal Franz says finding clients has become more complex, prompting the company to invest in market intelligence, data tools and potential expansion of its dementia care support.
HomeWell Care Services has sold 33 franchise deals so far in 2026, a record number for the home care company, nine months after its acquisition by private equity firm Main Post Partners. CEO Crystal Franz told Home Health Care News that demand is high but acquiring clients has become more complex, a challenge the company is addressing with market intelligence and data investments.
The Burkburnett, Texas-based company offers companion care, personal care and specialty care through franchise locations. HomeWell is on track to finish 2026 with 40 new owners, according to Franz. The 33 deals sold so far are a franchise sales figure; the report does not say how many locations are already open or how many clients they serve.
Franz said referral relationships remain important, but agencies need to understand the business priorities of referral partners, including readmission rates. Those partners want agencies that can support patients recovering at home rather than in a hospital, she said. That means client acquisition increasingly involves showing how an agency’s services fit a partner’s goals, rather than relying on routine visits and introductions.
HomeWell’s stated growth strategy has three parts: franchise development, growth among current owners and recruiting additional high-quality owners. The company also has an exclusive partnership with Trella Health, giving franchisees access to healthcare market intelligence intended to help them understand local referral patterns. Franz said new platforms, supported in part by the Main Post investment, are expected to provide more data for business decisions.
Growth Depends on Better Referral Insight
The company’s record franchise sales indicate that HomeWell is expanding its owner network even as it adapts its approach to client referrals. The distinction matters: selling a franchise deal does not by itself establish that a location has opened, built a client base or become profitable. The reported sales figure shows interest in the franchise opportunity, while the company’s client acquisition challenge concerns the work of generating demand for care at the local level.
For franchisees, access to local market data could help identify referral partners and understand what those organizations seek from home care providers. HomeWell says its Trella Health partnership is meant to support that work. The report does not provide outcome data showing whether the partnership has increased referrals or clients, so its effect remains a company expectation rather than a measured result.
The growth push also comes as HomeWell considers specialty care for people with Alzheimer’s disease and other forms of dementia. Franz said the company may add support programs or caregiver licensing recommendations. If developed, those efforts could give franchisees additional services to offer and extend HomeWell’s existing care management approach, though the company has not announced a specific rollout.
A Franchise Push After Acquisition
Main Post Partners acquired HomeWell nine months before the report. The source links the new investment to initiatives and planned technology spending, but gives no purchase price, investment amount or detailed terms of the acquisition. Franz described the investment as supporting platforms that could give the company and franchisees more insight into the home care market.
HomeWell also earned a place on the 2026 Inc. 5000, which the source says was its sixth consecutive year on the list. Franz cited remaining room for the brand to expand and described mission-focused, service-based businesses as appealing to prospective owners. These are her assessments of the opportunity; the report does not quantify HomeWell’s share of the market or the number of available territories.
The company’s interest in dementia care follows its existing Alzheimer’s and dementia care support program. Franz said the growing population of older adults with Alzheimer’s and dementia is drawing her attention, and that HomeWell will continue to look at ways to support those clients. The possible next steps include new brand programs or guidance on caregiver qualifications, but neither has been specified as a confirmed launch.
““They’re not falling on your doorstep.””
— Crystal Franz, HomeWell Care Services CEO, speaking to Home Health Care News
Client Results Still Need Measuring
The source does not report client growth, revenue, profitability or franchisee performance, and it does not specify how many of the 33 deals have become operating locations. It also gives no baseline for comparing the pace of franchise sales with prior years beyond Franz’s statement that the total sets a company record.
HomeWell’s plans for technology and dementia care remain at different stages of development. The report does not provide a schedule for new platform launches, measured results from the Trella Health partnership, or details of any new dementia care program or caregiver licensing guidance. It is also unclear how much of the company’s growth is attributable to the Main Post acquisition.
Year-End Owner Target Comes Into View
HomeWell is aiming to end 2026 with 40 new owners, according to Franz. The company’s progress toward that target, and whether franchise sales translate into operating locations, will provide the next indicators of its expansion. The source does not give a date for an update on the year-end figure.
Franz said the company will continue to invest in data capabilities and explore ways to support clients with Alzheimer’s and dementia. Further details on tools, programs or caregiver recommendations have not been announced. For now, the reported development is a record in franchise deals sold alongside a stated shift toward more data-informed referral work.
Key Questions
How many franchise deals has HomeWell sold in 2026?
HomeWell reported selling 33 franchise deals so far in 2026, which it described as a record for the company. The report does not say how many deals have become open locations.
What is HomeWell’s target for new owners this year?
CEO Crystal Franz said the company is on track to finish 2026 with 40 new owners. The report does not provide a later year-end result.
Why does HomeWell say client acquisition is harder?
Franz said referrals still depend on relationships, but agencies need to understand partners’ goals, including readmission rates, and show how home care can support those priorities. The report does not quantify how much this has changed client numbers.
What does the Trella Health partnership provide?
HomeWell franchisees have access to healthcare market intelligence intended to help them understand local referral landscapes. Franz said the information is expected to help franchisees acquire clients more effectively; the report offers no measured results yet.
Source: rss
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